The Story of Roctane

From 1991 to today, athletes the world over have come to the same conclusion: GU works. Our Berkeley-based sports nutrition company started with original GU Energy Gel, a revolutionary and more effective method to keep athletes fueled during exercise. Since then, GU has continued to improve the recipe, incorporating the latest scientific research into its products, adding GU Electrolyte Brew, GU Recovery Brew and Chomps Energy Chews to the product line, and striving to do one thing: help athletes go faster and longer than ever before. Enter Roctane Ultra Endurance Energy Gel, our most sophisticated product yet, designed for the hardest working athletes in sports.