In 1993 Dr. Bill Vaughan created GU Energy Gel to solve the real challenges faced by his daughter who needed easy to digest and compact energy for ultra endurance training and racing. Over twenty some years, we have grown into an energy gel and performance nutrition leader that truly cares about our community of athletes and our impact on the planet. At the dawn of 2015, we aim to be known for our passionate commitment to sport, as leaders in all forms of performance nutrition, as well as the source for nutrition planning and training expertise. Our bold new logo, clarified product naming and creative look and feel is engineered to express more fully who we are today, who we aim to be tomorrow, and allow athletes to easily combine our products into superior nutrition plans.
GU believes nutrition should be used to maximize each athlete’s performance and enjoyment of sport, first and foremost, and then do so in the most natural and sustainable way possible. That is what GU is about.