GU Energy UK News
GU Energy Gels Win RankMyTri Editors Choice Award
GU Energy products have been given the editors choice award by triathlon Rankings Website RankMyTri.com. The Rank My Tri team were impressed by the taste and nutritional benefits that the GU Energy Gels range provides. The team used the gels throughout their summer of racing and racing so had ample time to thoroughly test the gels and have been using them with every aspect of their training ever since.
RankMyTri editor Ross was quoted as saying "We like the way that each packet contains just the right amount of product to keep us fuelled without feeling bloated or sick and their easily to handle size means that we can stuff them into our kit and onto our bikes without them becoming a nuisance"
RankMyTri is a new concept website where triathletes can enter their hard earned race times into the global rankings tables to compare their racing history against their friends and foe as well as keeping all of their race results in one place.
The complex algorithm behind the RankMyTri rankings adjusts each individual time so that no matter how hard or easy your race, you can uncover your true personal best.
RankMyTri is also a fast growing online community where triathletes from all over the world congregate in their triathlon forum to talk all things tri.
GU Energy Signs Two-Year Agreement With Ironman
March 20, 2012 - The 1996 Ironman World Championship presented some historic firsts: Luc Van Lierde became the first European champion, The Belgian set a world record that wasn't matched until 2011. And more than 1,400 competitors were introduced to a powerful, brand-new boost of energy for their long day in Kona: a new product called "energy gel," supplied by GU Energy Labs of Berkeley, California.
GU created the first energy gel in 1994, and its quick adoption by the toughest race on earth, began a long partnership between the two brands. Today, GU is enormously proud to announce that it is returning to Kona and beyond with a two-year agreement with Ironman to be the official on-course energy gel and energy chew supplier in the United States.
As the first gel sponsor of Ironman, GU is intimately familiar with the unique energy needs of Ironman athletes. Original GU Gel, Roctane Ultra Endurance Gels, and GU Chomps will be on course, offering Ironman athletes a spectrum of tasty, high-performance energy solutions with the aim of getting competitors to the finish faster -- and feeling better.
"It's like coming home," said GU Energy president Brian Vaughan. "We have a historic tie to Ironman, and while our connection with Ironman athletes has never waned, we're really pleased to be able to step up and serve in an official capacity as an event sponsor for these pinnacle events."
The agreement covers US events -- ten Ironman events -- including the Ironman World Championship -- as well as twenty-three Ironman 70.3 events, including the Ironman World Championship 70.3, and five 5150 Triathlon Series races.
"We are excited to welcome GU back to our family of partners," said Erik Vervloet, Chief Marketing Officer of Ironman. "A large part of our success depends on strategic partnerships. The synergy between these two brands is evident. Neither will compromise when it comes to delivering what it takes to get competitors across the finish line. The team at GU shares our passion for providing the key elements an Ironman athlete needs to excel."
Reflecting the rapid growth in triathlon overall, Ironman and its portfolio of brands have witnessed historic numbers in recent years. The inaugural Ironman U.S. Championship sold out in just over 11 minutes. Overall annual participation numbers for Ironman races now sit at more than 25,000 in the U.S. alone, up from mere hundreds in the 1970s. The annual number of participants in domestic Ironman 70.3 events is more than 50,000, while the 5150 Triathlon Series each year sees approximately 15,000 athletes across events in the U.S.
GU Energy Announces Partnership With RankMyTri.com
GU Energy proudly announces a partnership with the new triathlon rankings website RankMyTri.com
RankMyTri.com allows athletes of all abilities to upload their hard earned race times into their global rankings tables in order to compare themselves against their friends, fellow club members and the competition.
Not only can athletes compare their clocked race times against one another, but they can also find out their race times adjusted for course difficulty and their age. It they have raced a particularly hard triathlon then they may have set a new personal best without even knowing – using the RankMyTri website athletes can uncover their true race times and see who really is the fastest.
RankMyTri.com analysed over 250,000 race results to create their unique race adjustment formula that allows athletes to complete on a like for like basis no matter what course they race or what their age.
As well as global rankings tables, RankMyTri hosts the industry's newest triathlon community. Triathletes of all abilities can post in the triathlon forums as well as catching reviews of the latest products and interviews from the words top triathletes.
RankMyTri is proud to announce the partnership with GU Energy as the teams behind both companies share the same passion for triathlon and are constantly striving to better their offering to the triathlon community. GU Energy gives athletes exactly what they need to perform to their highest potential whereas RankMyTri provides the perfect platform for athletes to record their improvements and show off their achievements to the world.
